One such company that is ahead of the curve is Yukoono, a digital content portal that is as adaptable as the user is.

Sales Director of Yukoono, Thomsen Ghebresellassie states that “The idea of Yukoono came up last year in April when the CEO thought about why a user should only have access to certain types of content and certain type of media? If you are browsing on the website, you have to visit several websites in order to get news, videos on YouTube, or a different application in order to get access to content. So we came up with the idea of having one platform which you can think of a big shopping mall.”