Skype has announced the introduction of the Skype Channel Partner Program to help businesses who are looking to use Skype for their collaboration and communication needs.

According to Skype, the goal of the program is to establish a qualified network of channel partners in the United States that can assist companies interested in using Skype “to improve their productivity and optimize their communication costs.”

Through the Skype Channel Partner Program, qualified Channel Partners will receive training, sales and marketing collaterals, customer tracking and reporting tools, as well as support and account management from Skype.

Once trained and certified by Skype, the partners will be equipped to provide their own consulting, installation, configuration, maintenance and support services to business customers who wish to use Skype’s business solutions, including the Skype Business Client, Skype Manager and Skype Connect.

Channel Partners will help businesses set up Skype and buy and use Skype products. For example, they will help Skype Manager customers use and manage the Skype Business Client on their desktop and mobile phones via business accounts or connect their existing private branch exchange (PBX) or Unified Communications (UC) systems to Skype using Skype Connect.

They may also sell third-party hardware and software for use with Skype. Channel Partners will not be reselling any Skype products to customers; all Skype products will be bought directly from Skype.

According to Skype, already twenty VARs and system integrators have been enrolled in and trained as part of the program and have started marketing and selling their own services and third-party hardware and software for use with Skype’s business solutions.

Skype said will also work with manufacturers of the IP-enabled PBX and UC systems that have already been certified as interoperable with Skype Connect to introduce the Skype Channel Partner Program to their existing channel partners.

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