Discovery Communications, Sony and IMAX announced a joint venture to be established to develop the first 24/7 dedicated 3D television network in the U.S.

Discovery, Sony, through its U.S. affiliate, Sony Corporation of America, and IMAX each will be equal partners in the joint venture. According to the companies, it will be launched in the U.S., with a goal of “driving consumer adoption of 3D televisions and giving the network long-term leadership in the 3D home marketplace.” In the future, the companies also will explore international distribution opportunities in selected markets.