According to a new research report by the analyst firm Berg Insight, the number of mobile subscribers downloading navigation routes and turn-by-turn navigation instructions using their mobile handsets increased twofold from H1-2008 to H1-2009 and reached 28 million.
Until 2015, the subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 33.7 percent to reach 160 million users worldwide.
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VIDEO. Biz.News.com reporters navigated to TomTom’s stand at IFA 2009, where Sarah Schweiger, PR Manager for TomTom, gave them a brief introduction to the company: their main markets, competitors and challenges as well as newly released products, including long-expected car kit for iPhone scheduled to ship in the U.S. in October.
More than a third of Russian consumers are interested in a smartphone-based navigation device – while nearly 63 per cent are willing to pay more than euro 4 per month for a vehicle tracking service based on a GPS-enabled smartphone.
These are among the findings of research by Frost & Sullivan which also showed that global positioning system (GPS)-enabled smartphone technology is gaining ground over traditional portable navigation devices (PND) in the Russian navigation and telematics market.
INTERVIEW: Location-based advertising (LBA) is still in its early stages – and has so far mostly been rolled out in European markets, including France, Romania and Germany.
Now TechnoCom has brought a mobile advertising and marketing content delivery platform to the US where it believes the opportunities are huge.
Smartphone.biz-news spoke to Janice Partyka, vice president of external affairs at TechnoCom, about its SpotOn GPS application and plans for combining location-aware advertising with navigation.
The rapidly growing smartphone market is providing a much-needed boost for handset-based turn-by-turn navigation.
While PNDs and in-dash navigation device sales continue to suffer from the economic recession, the number of paying handset-based turn-by-turn navigation users will increase to 26 million by the end of 2010, according to ABI Research.
AmAze’s free navigation and local search service is the winner of smartphone-biz.news’ Product of the Year 2008 award.
With 41 per cent of the nominations, the turn-by-turn GPS program was the clear winner in a field that included Fring, mobile messaging service Nimbuzz and cellular fixed mobile convergence solution OnRelay MBX.