For European Portable Navigation Device (PND) manufacturer TomTom and U.S.-based Garmin, Oct. 29, 2009 will indeed be remembered as the day everything changed.
“Google’s announcement that it plans to launch turn-by-turn navigation on the Android platform would be enough of a headache in itself, but giving it away for free? Sound the alarm!,” says Richard Robinson, iSuppli analyst.
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Application stores are presenting a new, significant channel for the promotion and distribution of mobile applications in EMEA.
In recent report Canalys analyzes how important will this channel become for navigation applications, and what opportunities does it present.
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VIDEO. Biz.News.com reporters navigated to TomTom’s stand at IFA 2009, where Sarah Schweiger, PR Manager for TomTom, gave them a brief introduction to the company: their main markets, competitors and challenges as well as newly released products, including long-expected car kit for iPhone scheduled to ship in the U.S. in October.
With the market for personal navigation devices (PNDs) getting tougher and many smartphones now equipped with GPS, what does the future hold for the likes of TomTom and Garmin?
Smartphone.biz-news.com asked Chris Jones, VP and principal analyst with Canalys, what direction mobile navigation was taking.